In this podcast episode, Russ Morgan, co-founder of Wealth Without Wall Street, recounts his transition from a traditional financial advisor to a proponent of the infinite banking concept. He details his early skepticism of whole life insurance and how the 2008 financial crash led him to embrace alternative wealth-building strategies. Russ discusses the benefits of family banking, the comparison between infinite banking and managed accounts, and the importance of financial control and education. He shares his passive income streams, including land deals and short-term rentals, and emphasizes the value of feedback, market separation, and the role of his podcast in business growth. Russ's journey highlights the significance of continuous learning and strategic financial planning in achieving financial freedom.