We spent a lot of time thinking about return on investment, but what about earning a higher return on relationships? In this episode, John Ruhlin, founder of Giftology Group and author of Giftology, debunks popular myths of gift-giving and explores how "radical generosity" can produce deeper and higher-yield relationships with our customers and even our loved ones.

ABOUT JOHN:

John Ruhlin is the founder of the Giftology Group, which has created gift packages for some of the largest companies and pro sports teams in the world, as well as mid-sized and privately owned businesses. John is the author of Giftology, which explores the art and science of giving gifts to increase referrals and strengthen retention.