AdTechGod Pod

Ep. 49 John Whitmore of 33Across sits down for a conversation with AdTechGod.

Listen Later

Episode 49 with special guest John Whitmore

John is the Senior Vice President of Business Development at 33Across.

In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech.

we talk about the changes in media planning over the years, the impact of AI on the industry, and the importance of addressability and measurement. We also touch on the challenges and ethical considerations in the adtech space.

John emphasizes the need for the industry to evolve and take responsibility for its actions. He also shares his perspective on work-life balance and finding happiness in both personal and professional life.

Thank you Flashtalking for sponsoring this episode.

Takeaways

  • Media planning has evolved significantly over the years, from manual processes to the use of AI and data-driven targeting.
  • Addressability and measurement are key focus areas in the industry, especially with the impending changes in signal loss and privacy regulations.
  • The ad tech industry needs to take responsibility for its actions and move towards more ethical and transparent practices.
  • Finding work-life balance and prioritizing personal happiness is important for long-term success and satisfaction in the industry.

    • Chapters

    • 00:00 Introduction and Guest Background
    • 01:18 Getting into the Industry and the Evolution of Media Planning
    • 04:45 The Impact of Digital and the Dot-com Boom
    • 07:06 The Future of Ad Tech and the Role of AI
    • 09:40 Addressability and Measurement in the Changing Landscape
    • 15:21 The Challenges and Ethical Considerations in Ad Tech
    • 20:35 Industry Responsibility and the Need for Change
    • 26:10 Work-Life Balance and Finding Happiness in the Industry
    • 28:42 Conclusion and Closing Remarks



      • Learn more about your ad choices. Visit megaphone.fm/adchoices

      ...more
      View all episodesView all episodes
      Download on the App Store
      AdTechGod PodBy AdTechGod, The AdTech God
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      29 ratings

      More shows like AdTechGod Pod

      View all
      WSJ What’s News by The Wall Street Journal

      WSJ What’s News

      4,334 Listeners

      Odd Lots by Bloomberg

      Odd Lots

      1,855 Listeners

      Pivot by New York Magazine

      Pivot

      9,260 Listeners

      AdExchanger by AdExchanger Talks

      AdExchanger

      70 Listeners

      The Daily by The New York Times

      The Daily

      110,602 Listeners

      The Big Story by AdExchanger

      The Big Story

      42 Listeners

      The Journal. by The Wall Street Journal & Spotify Studios

      The Journal.

      5,945 Listeners

      The Prof G Pod with Scott Galloway by Vox Media Podcast Network

      The Prof G Pod with Scott Galloway

      5,421 Listeners

      Big Technology Podcast by Alex Kantrowitz

      Big Technology Podcast

      456 Listeners

      Hard Fork by The New York Times

      Hard Fork

      5,462 Listeners

      Marketecture: Get Smart. Fast. by Ari Paparo

      Marketecture: Get Smart. Fast.

      19 Listeners

      On with Kara Swisher by Vox Media

      On with Kara Swisher

      3,313 Listeners

      Prof G Markets by Vox Media Podcast Network

      Prof G Markets

      1,165 Listeners

      Open Market by Joe Zappa & Eric Franchi

      Open Market

      10 Listeners

      The Monopoly Report by Alan Chapell

      The Monopoly Report

      0 Listeners