'The Mad Man'.

Barry Day is the author of 38 books covering creative luminaries as diverse as Noel Coward, Johnny Mercer and Raymond Chandler.

Before he started documenting the life of other creators, he was a legendary ad man responsible for some of the most famous commercials of all time. He was also a thought leader - before anyone knew what that meant - bringing the thinking of Marshall McLuhan into mainstream marketing.

And along the way, he found time to change the face of British Politics.

Join me for this voyage through, around, and finally with my father.

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