We sat down with Ethan Korpi, the North America Product Manager at Nordica. Korpi tells us a bit about his background in the industry and how he ended up working for the iconic Austrian ski brand. We discuss his rise through the company to eventually develop some of the badass products that make the Nordica brand what it is today. This past May Eric, George, and Matt were lucky enough to join Ethan on a trip to the Nordica motherland in Mittersill, Austria. The boys discuss their trip and the biggest takeaways from seeing the production process from start to finish.