On today's episode of iGaming Daily, sponsored by Optimove, our Editor-at-large and European sports betting expert, Ted Menmuir is in the host's chair, and he welcomes Ilya Machavariani, CEO of 4H Partners, for part one of a discussion on Eastern European iGaming.

Ilya gives a background on the founding of 4H Agency, and his background as a lawyer. Ilya tells Ted about how the legalisation in Ukraine spawned the idea for 4H Agency, a consultancy to advise betting companies and offer a broad range of services, which a large international law firm was not suited to.

They go on to discuss how jurisdictions with a previous USSR influence can be wildly different to places using MGA or UKGC licenses, and while basic localisation is understood, 4H Agency focus on bridging the huge gap of understanding between global gambling clients and the reality on the ground.

Another key part of the discussion is translating information for Western Audiences, Eastern Europe as a resource centre and expansion area, interplay between western and eastern gaming, and they end with clearing up some common misconceptions about Eastern European markets.

Host: Ted Menmuir
Guests: Ilya Machavariani
Producer: Anaya McDonald
Editor: Scott Fulton

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