AdTechGod Pod

Ep. 53 Catherine Perloff from AdWeek chats all things programmatic with AdTechGod

Listen Later

AdTechGod interviews Catherine Perloff from Adweek, exploring her journey into advertising journalism, the intersection of advertising and culture, and the constant change in ad tech.

They discuss trends such as consolidation, transparency, and the challenges of fraud in advertising, as well as the impact of walled gardens and regulation on the industry. The conversation also touches on the influence of AI on journalism and content creation, emphasizing the importance of quality in an increasingly crowded digital space.

Takeaways

  • Catherine transitioned from financial journalism to advertising to explore the intersection of business and culture.
  • The advertising industry is evolving with a greater emphasis on creativity and technology.
  • Consolidation in ad tech is leading to fewer players and more focus on transparency.
  • Fraud and invalid traffic remain significant challenges in the advertising space.
  • Walled gardens are dominating ad spend, raising concerns for open web publications.
  • Regulation is slowly impacting how tech companies operate in the advertising space.
  • The lack of visibility in programmatic advertising is a persistent issue.
  • AI is changing the content landscape, but quality journalism remains essential.
  • Mediocre content generated by AI can dilute the quality of information available online.
  • The future of advertising will depend on balancing innovation with maintaining quality.

    • Chapters

    00:00 Introduction to Ad Tech and Journalism

    02:07 Catherine's Journey into Advertising Journalism

    04:01 The Intersection of Advertising, Culture, and Technology

    07:51 Trends in Ad Tech: Consolidation and Transparency

    12:02 Challenges of Fraud and Quality in Advertising

    16:12 The Role of Walled Gardens in Advertising

    20:04 Regulation and Its Impact on the Industry

    23:51 The Influence of AI on Journalism and Content Creation

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    AdTechGod PodBy AdTechGod, The AdTech God
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    32 ratings

    More shows like AdTechGod Pod

    View all
    Pivot by New York Magazine

    Pivot

    9,724 Listeners

    The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

    The Side Hustle Show

    1,584 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,233 Listeners

    The Daily by The New York Times

    The Daily

    113,121 Listeners

    The Big Story by AdExchanger

    The Big Story

    45 Listeners

    Hacks On Tap by Vox Media

    Hacks On Tap

    8,121 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,610 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    16,525 Listeners

    The Weekly Show with Jon Stewart by Comedy Central

    The Weekly Show with Jon Stewart

    11,013 Listeners

    The Town with Matthew Belloni by The Ringer

    The Town with Matthew Belloni

    1,132 Listeners

    On with Kara Swisher by Vox Media

    On with Kara Swisher

    3,538 Listeners

    Marketecture: Get Smart. Fast. by Ari Paparo

    Marketecture: Get Smart. Fast.

    23 Listeners

    Open Market by Joe Zappa & Eric Franchi

    Open Market

    10 Listeners

    The Monopoly Report by Alan Chapell

    The Monopoly Report

    5 Listeners

    AdTech AdTalk by Adam and Gareth

    AdTech AdTalk

    0 Listeners