Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Andrew Farah of Density.io, which makes door sensors designed to measure how busy a location is in real-time.

Density recently raised a $12 million Series A, led by Founders Fund. Previously, the Company raised capital from Mark Suster and Upfront Ventures, Jonathon Triest of Ludlow Ventures, Jason Calacanis and others.

In this episode, Andrew discusses what he pitched at each round (e.g. "product validation" vs. "progress milestones" vs. "owning the market"), staging investor meetings, running a process, tips for pitching celebrity investors, and much more.