--- Panel ---

Harry is joined by Dr. J Jackson-Beckham of Crafted for All and diversity and inclusion partner with the Brewers Association, along with editors Jenn Litz-Kirk and Jordan Driggers.

---Time-Stamped Contents ---

00:00 Intro - tech difficulties, hilarious banter.

00:30 grokking latest neilsen scan data.

04:20 harry recalls old adage from former mbco chief john bowlin:  never activate ads/rollers/tpi's/promos against empty shelves.

05:30 harry's theory on why co's still promoting without supply. 

07:30 Dr. J. Jackson-Beckham of crafted for all.

08:20 harry relieved dr. j didn't block him on twitter.

09:30 dr j on how she got into beer. 

11:00 in 2008: craft prices up, volume up in financial crisis. what? culture was happening.  

16:45 turning point. connecting with julia herz and the ba. 

18:30 change is slow, but that has advantages so it will stick. culture change.

19:00 building infrastructure with ba, create real data and benchmarking, events.

20:10 using structured mentoring as inclusion tool, build out networks. 

22:10 are we moving needle?  

23:00 misogyny callouts progress as we're not "hard shrugging" as much anymore in response to harassment and exclusion. 

23:30 helps to have broader perspective:  industry has vastly improved since 2000.

24:30 race vs gender an issue?

26:10 improving craft exposure to new demos. 

27:10 do breweries call dr. j in crisis mode, or to prevent crisis?

28:10 what is low-hanging fruit co's can work on? 

28:30 dr. j's four a's:  acknowledgment, apology, action, atonement.  don't skip the first two.

28:50 harm hurts whether intended or not.

30:45 comparing to quality issues industry had: maybe put a lab in there.

31:10 not about being nicer. standardizing it, writing policies down, professional. 

32:00 does alcohol over-consumption play a role?  dr. j increasingly connecting inclusion to health and mental wellness issues holistically in her work.

33:00 industry going through "crisis of wellness." 

34:45 industry has pivoted on quality, sustainability, safety.  having "thriving human beings" working in industry is next big challenge.

35:50 harry: existential crisis, must expand craft market beyond young white dudes. 

37:00 channeling garrett oliver of brooklyn brewery: don't chase the novelty dragon.

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at beernetradio.com

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily