Today's episode is with Jim Huether, the CEO of Hyperice.

Jim joined Hyperice in 2014 and has led the business from less than $1 million in annual sales to over $200 million last year.

In this conversation, Jim walks me through how they built a billion-dollar business, what it was like raising nearly $50 million from some of the world's best athletes, the craziest thing he's ever done to keep the business alive, and more.

This was an awesome conversation. Enjoy!