Rusty is joined by Trent Ragar, owner of Natura Pest Control, to discuss his entrepreneurial journey and long term strategies on creating your brand, developing culture, and taking care of your people. Trent started his own business at 23, and despite pushback, held his head high to prove to the world and doubters that he could do it. If you're interested in lessons on starting a new business, specifically through times that make you tough, this episode is for you!