Jeff Pearlman is the author of eight best-selling books. His latest, Football for a Buck, chronicles "the crazy rise and crazier demise" of the USFL. A former Sports Illustrated senior writer and ESPN.com columnist, Pearlman contributes to Bleacher Report, the Wall Street Journal, and CNN.com. He also co-hosts the Two Writers Slinging Yang podcast and is a self-diagnosed "Twitter addict." For more information on Jeff and my other guests, visit: writeaboutnowmedia.com