A few years ago, Qualtrics CEO Ryan Smith realized that there were 130,000 different versions of Net Promoter surveys in the survey company's system. The Net Promoter Score had become wildly popular among its customers, yet there was little consistency in its application. Ryan saw an opportunity to make it easier for Qualtrics customers to measure their Net Promoter Score. On the podcast, Ryan talks about Qualtrics' history, its Net Promoter tools and how it uses the Net Promoter System to keep the voice of the customer inside the company as it grows.
<a href="http://www.netpromotersystemblog.com/2015/11/24/how-qualtrics-stumbled-on-the-net-promoter-system-and-then-turned-it-on-itself/">Learn more about this episode</a>

A few years ago, Qualtrics CEO Ryan Smith realized that there were 130,000 different versions of Net Promoter surveys in the survey company's system. The Net Promoter Score had become wildly popular among its customers, yet there was little consistency in its application. Ryan saw an opportunity to make it easier for Qualtrics customers to measure their Net Promoter Score. On the podcast, Ryan talks about Qualtrics' history, its Net Promoter tools and how it uses the Net Promoter System to keep the voice of the customer inside the company as it grows. Learn more about this episode

A few years ago, Qualtrics CEO Ryan Smith realized that there were 130,000 different versions of Net Promoter surveys in the survey company's system. The Net Promoter Score had become wildly popular among its customers, yet there was little consistency in its application. Ryan saw an opportunity to make it easier for Qualtrics customers to measure their Net Promoter Score. On the podcast, Ryan talks about Qualtrics' history, its Net Promoter tools and how it uses the Net Promoter System to keep the voice of the customer inside the company as it grows.
<a href="http://www.netpromotersystemblog.com/2015/11/24/how-qualtrics-stumbled-on-the-net-promoter-system-and-then-turned-it-on-itself/" rel="noopener noreferrer">Learn more about this episode</a>

Ep. 61: How Qualtrics stumbled on the Net Promoter System

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.

Share Ep. 61: How Qualtrics stumbled on the Net Promoter System

Sign up to save your podcasts

Ep. 61: How Qualtrics stumbled on the Net Promoter System

Ep. 61: How Qualtrics stumbled on the Net Promoter System

More shows like Customer Confidential: Untold Stories of Earned Growth

Exchanges

WSJ What’s News

Coaching for Leaders

a16z Podcast

How I Built This with Guy Raz

Cold Call

Masters of Scale

Inside the Strategy Room

The CMO Podcast

The Journal.

Dry Powder: The Private Equity Podcast

The Prof G Pod with Scott Galloway

All-In with Chamath, Jason, Sacks & Friedberg

HBR On Leadership

Unhedged