The Coaching Edge: A Business Building Podcast

Ep 62: Is This Business Coaching Program Worth It? How to Decide Before You Buy


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Are you wondering if that shiny new business coaching program is actually worth the price tag?

This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times to invest in your business. Today, we’re tackling the next big question: How do you know if an investment is the right one for you?

I’m walking you through my 4-step framework for making smart business coaching investments:

  • How to identify the real gap you’re trying to fill (strategy, community, accountability, or skills)
  • The spectrum of options, from free resources to masterminds — and how to know what’s right for you now
  • How to calculate ROI (so you’re not just wishing, but making a clear plan to earn your money back)
  • Why alignment and energy matter as much as the math
  • Plus, I’ll share common mistakes coaches make when investing — and how to avoid them — along with some of my own lessons from the times I spent too much (or too soon).

    If you’re considering investing in business coaching support this year, you don’t want to miss this conversation.

    And if you’re a new coach looking for structure, strategy, and community in your early years, check out the Business Building Bootcamp (BBB). It’s built to help you make smart, sustainable progress and pays for itself with just a couple of clients.

    👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House:  www.wendymccallum.com/bbb

    💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit

    🎟️ Also, check out the NEXT Coaching Edge Workshop for 90-minutes of laser-focussed practical training at a very affordable price-tag: https://www.wendymccallum.com/workshop

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    The Coaching Edge: A Business Building PodcastBy Wendy McCallum

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