AdTechGod Pod

Ep. 62 Mergers, AI, and the Future of Video Advertising with Jenn Chen from Connatix

Listen Later

In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space.

Takeaways

  • The merger of Connatix and JW Player is a significant development in the ad tech industry.
  • Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry.
  • Understanding the fundamentals of ad tech is crucial for success as a revenue leader.
  • The community in the ad tech space is supportive and collaborative.
  • AI is transforming content discovery but also presents challenges for traditional publishing.
  • The future of advertising lies in contextual and creative data strategies.
  • Mergers and acquisitions are a constant in the ad tech landscape.
  • Finding joy in work is essential, even in a fast-paced environment.
  • The evolution of video technology is reshaping advertising strategies.
  • Change is the only constant in the ad tech industry.

    • Chapters

    00:00 Introduction to the Ad Tech Landscape

    02:14 Jenn Chen's Journey in Ad Tech

    06:51 The Merger of Connatix and JW Player

    10:28 Understanding the Ad Tech Ecosystem

    12:46 The Evolution of Video Technology

    15:51 Future Opportunities in Advertising

    19:29 The Role of AI in Content Discovery

    23:27 Community and Longevity in Ad Tech

    27:17 Finding Happiness in a Fast-Paced Industry

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    AdTechGod PodBy AdTechGod, The AdTech God
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    29 ratings

    More shows like AdTechGod Pod

    View all
    Pivot by New York Magazine

    Pivot

    9,116 Listeners

    AdExchanger by AdExchanger Talks

    AdExchanger

    71 Listeners

    The Daily by The New York Times

    The Daily

    111,310 Listeners

    The Big Story by AdExchanger

    The Big Story

    41 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,282 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    8,912 Listeners

    Next in Media by Mike Shields

    Next in Media

    43 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,426 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,240 Listeners

    Honestly with Bari Weiss by The Free Press

    Honestly with Bari Weiss

    8,558 Listeners

    The Weekly Show with Jon Stewart by Comedy Central

    The Weekly Show with Jon Stewart

    10,374 Listeners

    Marketecture: Get Smart. Fast. by Ari Paparo

    Marketecture: Get Smart. Fast.

    21 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,024 Listeners

    Open Market by Joe Zappa & Eric Franchi

    Open Market

    10 Listeners

    The Monopoly Report by Ari Paparo

    The Monopoly Report

    0 Listeners