Harry is joined by Eric Ottaway, longtime chief of Brooklyn Brewery as we grok the post-pan NYC beer market, wild swings in comps, pivoting, and the bifurcation of much of the beer consumer. We are joined by beer editors Jenn Litz-Kirk and Jordan Driggers.

---Time-Stamped Contents ---

00:00 intro - hilarious banter. 

00:55 grokking the ball minimum can order deal. 

01:20 talking about kelly meyer at nbbc's pod and experience. 

03:30 can situation is like double whiplash for brewers. 

04:20 eric ottaway joins the show. 

05:40 industry bifurcating between hyper local and big. 

06:20 efficiencies driving brewers to "platforms". 

09:10 meaningless anecdote alert: peter luger

10:25 grokking new york market.  v-shaped bounceback didn't happen. improving but slow going. 

14:20 europe locking down but not in brooklyn's main markets. 

15:00 for brooklyn, international is 60%, NYC 25% of biz. 

16:00 grokking covid comps and numbers.  brooklyn back in black for the year, particularly in nyc. 

17:00 pivoting to ipa segment. hazy biggest new brand launch in years.... variety pack. 

19:30 on vs off-premise. 

20:00 pivoting to cans. almost equal to bottles now. 

22:30 looking at beyond beer.  half of r&d work. 

25:00 grokking gen y consumer.  origin story/green/social vs just good product.  bifurcation, either or. 

28:00 more broad grokking of gen y. 

32:10 talking lion - kirin thing.  huge company. 

33:30 c-store focus:  4-5 new 19.2 can launches.

34:30 route-to-market:  dtc as incubator to reduce sku noise at distribs. and bring emerging brands.  win-win.  more bifurcation.

38:00 distribs benefit from brewery dtc to trim long tail, until proven. 

39:30 dtc of non-alc. 

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at HarrysPod.com

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily