Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Rand Fishkin, CEO of SparkToro.

SparkToro raised $1,299,500 from 35 individual, accredited investors. Previously, Rand ran Moz, which raised $29.1 million across multiple rounds.

In this episode, Rand talks about the binary nature of the venture capital model, his search for alternative funding structures, raising a party round from numerous angels, preserving optionality, why "unsexy" markets are appealing to him, and much more.

Please be sure to also check out his blog post which includes open-source investment docs: https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/

...and his new book called "Lost & Founder": https://sparktoro.com/book