There's story telling - ie, the ability to write a great story for readers, and then there's STORYTELLING - in which a business owner, author, creative, etc create the message behind who they are and what they are doing in order to attract the right followers, readers, clients, etc to their platform.

In this episode we discussed:

• How authors get visibility and build an audience
• Why authors should share their story
• how the story of the author relates to building their brand, followers, readers
• How you craft your story if you don't have major tragedy, loss, or trauma (you've still got a story!)
• Finding the right pieces of your story to share

More about April Pertuis:

Helping business leaders expertly tell their story -- on stage, in books, on podcasts, for social media, and engaging an audience in general.
April is the CEO & Founder of LIGHTbeamers and also a teacher and hands-on guide inside her VIP membership The Visibility Accelerator. She is also a best-selling author, podcast host andspeaker. Her first collaborative book, Elevate Your Voice, has been named one of the Top 10 Women & Business books by Amazon. Her podcast, The Inside Story Podcast, is ranked among the Top 200 Business Podcasts on Apple Podcasts.
April is based in New Braunfels, Texas and is available for speaking opportunities across the US, global and virtual summits, podcasts and interviews.
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