Guest Bio
Ira is an accomplished 15+ year leader of sales and marketing teams, brand developer, marketing strategist, and IIoT thought leader. As a sales and marketing leader, Ira has launched 20+ new products and technologies. Through this experience, he has an extensive understanding of market evaluation, channel development, product pricing, persona development, sales goal setting, and budget & campaign management.  A recent example is PLCnext, an “open” control system for the industrial market, which is different from the status-quo PLCs in a market that is slow/ resistant to change. The PLCnext product has grown well above expectations despite being a new product with a new approach in a very conservative market.

Main Discussion Points

• The technology stack of IIoT.
• Key stakeholders and parties in IIoT initiatives.
• Challenges and Opportunities in IIoT and Industry 4.0.

Theme: IIoT
Manufacturing Hub Episode 65.

Big thank you to Phoenix Contact for sponsoring this theme and for your continued support of the community.

Recommended Materials
- The Subtle Art of Not Giving a F*ck

Connect with Us

• Ira Sharp
• Vlad Romanov
• Dave Griffith
• Manufacturing Hub

Let Us Know What You Think
If you enjoyed the show, it would mean the world to us if you could leave us a review: https://podcasts.apple.com/us/podcast/manufacturing-hub/id1546805573

#automation #manufacturing #IIoT