In the latest in our up-and-comers series, meet Zeke Bronfman, a fourth-generation entrepreneur in the bev-alc industry hailing from the Seagrams (yes, that Bronfman) to talk about their platform and their line of seltzers, SESH.  

Zeke is the co-founder and CEO of XED Beverage Co., and is joined by BBD publisher Harry Schuhmacher for a chat to close out the year

---time-stamped contents----

00:00 Intro - hilarious banter. Introducing Zeke. 

01:00 zeke relates origin story with college roommate. 

04:00 challenge of launching during pandemic, and windy. 

05:20 launching sesh. 

07:10 distribution strategy. 

08:40 post-pan sampling oppys. 

09:30 sesh product stats. 

11:00 expansion states in '22.

13:00 built infrastructure for celebrity brands and wider portfolio.---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily