Earning goodwill among your customers isn't enough to ensure long-term growth. Leaders must also create the conditions that enable and encourage loyal customers to do what they’re inclined to do anyway. They have to offer customers a continuing stream of products or services that stand out from the competition. They have to deliver those goods at the right price, at the right time, through the right channels, using the right messages. And sometimes they have to help customers communicate their experiences to friends, relatives and the world at large, as Rob Markey explains in this Net Promoter System Podcast short.