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As makers, we often feel pressure to create what we think will sell rather than what genuinely excites us, but what if following your authentic creative vision is actually the fastest path to finding your people and building sustainable success? Danielle Williams of Strong Roots Pottery discovered this when she finally allowed herself to explore the hair-inspired clay work that had been sitting in her sketchbook for years—her now-signature Bantu knot vases didn't just reignite her passion for making, they created such demand that she now maintains a waitlist of eager customers. By giving herself permission to make what truly resonated with her (even when it meant stepping away from "safer" planter sales), she found that following her long-held creative vision became her greatest business asset, proving that the courage to pursue your personal creative interests—rather than chasing trends or quick sales—often leads to the kind of meaningful work that sustains both your artistic soul and your bank account.

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