The Coaching Edge: A Business Building Podcast

Ep 71 2026 Goal Setting for Coaches-A New Framework that Actually Works (Without Burning Out)


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This week, I’m helping you rethink goal-setting for 2026 by introducing a different kind of goal — one that makes your business more flexible, sustainable, and profitable.

Most coaches set behaviour-based goals:
• post 3x/week
• hit $10K/month
• grow the list by 1,000
• convert 60% of discovery calls

But here’s the truth: behaviour-based goals require perfection… and perfection is not a thing any of us are capable of maintaining.

Instead, I want to teach you how to set feeling-based goals — goals that clarify how you want to feel in your business: confident, grounded, spacious, consistent, organized, aligned.

These goals aren’t fluffy. They’re strategic.
They are what actually move the needle in your business.

When you feel more confident, you have more sales conversations.
When you feel more grounded, your messaging becomes clearer.
When you feel more organized, your systems improve — creating more capacity.
When you feel more aligned, you show up consistently — which leads to more clients and more revenue.

Feeling-based goals fuel the behaviours that drive results.

In this episode, you’ll learn:

  • The difference between behaviour-based and feeling-based goals
  • Why traditional goal-setting fails most coaches
  • How I use feeling-based goals to run my own business
  • 10 concrete examples of business goals reframed for 2026
  • Why feeling-based goals still lead to MORE clients, MORE revenue, and BETTER content
  • How to set your own 2026 goals using my simple reflection system
  • If you want 2026 to feel different — calmer, more confident, more grounded — this episode will give you the framework to build a business that actually supports that.

    Mentioned in this episode:
    ✨ The Virtual Business Retreat (episode 68) + your free downloadable Workbook. If you missed it in the December rush, download the free Business Compass Audit & Goal-Setting Workbook HERE 
    (It’s a fantastic companion to this episode.)


    👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House on January 22, 2026 at noon ET:  www.wendymccallum.com/bbb

    👉  Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources

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    The Coaching Edge: A Business Building PodcastBy Wendy McCallum

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