To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement.

It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep them hooked from start to finish.

But effective engagement can become a tall order—especially when you’re pressed for time.

So to help you get those creative juices flowing, Matt Kleinrock, CEO of Rockway Exhibits + Events, has re-teamed with Mollie Stahl, Senior Account Executive, to discuss what good engagement looks like.

They walk through some notable examples—from projects they have worked on to standouts they have seen on the show floor. They explore ways to create memorable engagement and analyze how it works as well as how it can be applied.

Other topics they touch on include:

- Why you need a framework before talking about an engagement idea
- From theming to your brand story: the importance of tying everything in
- How activating and stimulating senses play a huge part
- And much more

Whether you're an exhibitor, event marketer, event planner, or just curious about the power of engagement, this latest episode of Event Marketing: Redefined will have something for everyone.

This is a replay from one of our most popular episodes of 2023.  Dive back in and get more gold from our past experience!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/   

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined