Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.

This episode is with Keith George, CEO of CoEdition.com which makes a retail fashion marketplace for plus-sized women. CoEdition raised a $4 million round led by New Enterprise Associates along with General Catalyst, Primary Venture Partners and BBG Ventures,

In this episode, Keith talks about identifying an underserved market (plus-sized fashion), "selling the dream" to investors vs selling on data, compressing the fundraising timeline, how he apprenticed at a startup before starting his own, and much more.