In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio.

Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers.

Takeaways

Chapters

00:00 Introduction to Curation and Yen Nguyen

01:01 Yen's Journey in Curation

05:11 Curation's Evolution in AdTech

10:50 The Future of Audio Advertising

15:50 Bridging the Gap in Audio Advertising

19:06 The Role of Curation in AdTech

25:29 Innovations in AdTech and Future Trends

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