Today Harry and Jordan (and briefly Jenn) are joined by top hard kombucha maker JuneShine co-founders Greg Serrao and Forrest Dein to talk about how they found a gap to fill in bev-alc, scaling up, their new lined of higher abv spirit-based canned cocktails, and more. 

Show starts in earnest: 04:15

---time-stamped contents---

00:00 intro - hilarious banter, technical difficulties.

04:15 SHOW STARTS: Forrest and Greg join the call from JuneShine. 

05:20 backstory. 

07:20 hit upon hard kombucha, better for you was new in 2017.

09:30 brewpub opened june 2018.

10:30 bought old ballast point location, bp the giving tree to new ideas. 

11:20 after good start, then what?  going in cans, early days.

12:10 getting distribution. building category outside southern cali. getting good people. 

13:35 investing in brand, lifestyle platform, ambassador team. 

14:20 mentoring with rxbar founder peter rahal. 

15:00 what's in a name?  why juneshine?

16:45 top hard kombucha:  how?  reason for being: easy drinking, refreshing. branding and better-for-you, sustainable.

19:00 behind decision to go in cans.  benny of having partners. 

21:00 new news: canned cocktails. 

22:00 looking at occasions to fit into. hitting shelves as we speak.  (3/1/22).

23:00 classic cocktail flavors, two shots high abv, zero sugar.  8-10% abv.

24:15 pkg config and price point. 

24:45 launch regions:  initially socal, nm. then summer scale more.

26:16 feedback with current consumers. addressing dayparts. 

28:10 first tv ad in socal, outdoor. 

29:00 how big is big?

30:00 getting resources: funding rounds.

32:10 aspiration: to be trusted household bev-alc products for younger generation. 

32:50 social media and dtc. 

33:50 diminishing returns on socials, ig fatigue.  in-person experiences back in vogue. 

35:30 production of canned cocktails. partnering for ingredients. 

37:10 monday morning arm-chairing.

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily