AdTechGod Pod

Ep. 78 FAST Forward: Bill Condon on the Future of Streaming

Listen Later

In this episode of the AdTechGod pod, host AdTechGod interviews Bill Condon, former VP of Enterprise Sales and Partnerships at Xumo. They discuss Bill's extensive career in the advertising and media industry, the rise of FAST (Free Ad-supported Streaming Television), and the evolution of content distribution. Bill shares insights on the future of streaming, the impact of digital advertising, and the innovations that are shaping the industry. The conversation highlights the importance of accessibility, discoverability, and the changing landscape of consumer behavior in the media space.


Takeaways

  • Bill Condon has a rich history in the ad tech space, starting from the agency side.
  • The rise of FAST has transformed how consumers access content for free with ads.
  • Content distribution is evolving, with a focus on accessibility and discoverability.
  • Streaming is becoming a significant player in the advertising landscape, especially with live sports.
  • The integration of ad tech and streaming is creating new opportunities for advertisers.
  • FAST channels are filling gaps in content availability, especially during the pandemic.
  • The economic model of content distribution is changing, with a shift towards digital.
  • Advertisers are increasingly recognizing the value of streaming platforms for reaching audiences.
  • The future of streaming will see more big-scale events and innovations in targeting and data usage.
  • The industry is still in its infancy, with much potential for growth and evolution.


    • Chapters

    00:00 Introduction to Bill Condon and His Journey

    06:34 The Rise of FAST and Streaming Television

    12:21 The Evolution of Content Distribution

    18:07 The Future of Streaming and Digital Advertising

    32:05 Looking Ahead: Innovations in Streaming and Advertising


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    AdTechGod PodBy AdTechGod, The AdTech God
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    28 ratings

    More shows like AdTechGod Pod

    View all
    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    997 Listeners

    Pivot by New York Magazine

    Pivot

    8,911 Listeners

    Channels with Peter Kafka by Vox Media Podcast Network

    Channels with Peter Kafka

    542 Listeners

    Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

    Invest Like the Best with Patrick O'Shaughnessy

    2,293 Listeners

    AdExchanger by AdExchanger Talks

    AdExchanger

    71 Listeners

    The Big Story by AdExchanger

    The Big Story

    42 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,203 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    8,771 Listeners

    Marketecture: Get Smart. Fast. by Marketecture Media, Inc.

    Marketecture: Get Smart. Fast.

    21 Listeners

    On with Kara Swisher by Vox Media

    On with Kara Swisher

    3,127 Listeners

    "Upstream" with Erik Torenberg by Erik Torenberg

    "Upstream" with Erik Torenberg

    62 Listeners

    BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

    BG2Pod with Brad Gerstner and Bill Gurley

    432 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    908 Listeners

    Open Market by Joe Zappa

    Open Market

    9 Listeners

    The Monopoly Report by Ari Paparo

    The Monopoly Report

    0 Listeners