AdTechGod Pod

Ep. 78 FAST Forward: Bill Condon on the Future of Streaming

Listen Later

In this episode of the AdTechGod pod, host AdTechGod interviews Bill Condon, former VP of Enterprise Sales and Partnerships at Xumo. They discuss Bill's extensive career in the advertising and media industry, the rise of FAST (Free Ad-supported Streaming Television), and the evolution of content distribution. Bill shares insights on the future of streaming, the impact of digital advertising, and the innovations that are shaping the industry. The conversation highlights the importance of accessibility, discoverability, and the changing landscape of consumer behavior in the media space.


Takeaways

  • Bill Condon has a rich history in the ad tech space, starting from the agency side.
  • The rise of FAST has transformed how consumers access content for free with ads.
  • Content distribution is evolving, with a focus on accessibility and discoverability.
  • Streaming is becoming a significant player in the advertising landscape, especially with live sports.
  • The integration of ad tech and streaming is creating new opportunities for advertisers.
  • FAST channels are filling gaps in content availability, especially during the pandemic.
  • The economic model of content distribution is changing, with a shift towards digital.
  • Advertisers are increasingly recognizing the value of streaming platforms for reaching audiences.
  • The future of streaming will see more big-scale events and innovations in targeting and data usage.
  • The industry is still in its infancy, with much potential for growth and evolution.


    • Chapters

    00:00 Introduction to Bill Condon and His Journey

    06:34 The Rise of FAST and Streaming Television

    12:21 The Evolution of Content Distribution

    18:07 The Future of Streaming and Digital Advertising

    32:05 Looking Ahead: Innovations in Streaming and Advertising


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    AdTechGod PodBy AdTechGod, The AdTech God
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    32 ratings

    More shows like AdTechGod Pod

    View all
    Pivot by New York Magazine

    Pivot

    9,724 Listeners

    The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

    The Side Hustle Show

    1,584 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,233 Listeners

    The Daily by The New York Times

    The Daily

    113,121 Listeners

    The Big Story by AdExchanger

    The Big Story

    45 Listeners

    Hacks On Tap by Vox Media

    Hacks On Tap

    8,121 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,610 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    16,525 Listeners

    The Weekly Show with Jon Stewart by Comedy Central

    The Weekly Show with Jon Stewart

    11,013 Listeners

    The Town with Matthew Belloni by The Ringer

    The Town with Matthew Belloni

    1,132 Listeners

    On with Kara Swisher by Vox Media

    On with Kara Swisher

    3,538 Listeners

    Marketecture: Get Smart. Fast. by Ari Paparo

    Marketecture: Get Smart. Fast.

    23 Listeners

    Open Market by Joe Zappa & Eric Franchi

    Open Market

    10 Listeners

    The Monopoly Report by Alan Chapell

    The Monopoly Report

    5 Listeners

    AdTech AdTalk by Adam and Gareth

    AdTech AdTalk

    0 Listeners