May 13, 2025

Ep. 78 FAST Forward: Bill Condon on the Future of Streaming

36 minutes

In this episode of the AdTechGod pod, host AdTechGod interviews Bill Condon, former VP of Enterprise Sales and Partnerships at Xumo. They discuss Bill's extensive career in the advertising and media industry, the rise of FAST (Free Ad-supported Streaming Television), and the evolution of content distribution. Bill shares insights on the future of streaming, the impact of digital advertising, and the innovations that are shaping the industry. The conversation highlights the importance of accessibility, discoverability, and the changing landscape of consumer behavior in the media space.

Takeaways

Bill Condon has a rich history in the ad tech space, starting from the agency side.

The rise of FAST has transformed how consumers access content for free with ads.

Content distribution is evolving, with a focus on accessibility and discoverability.

Streaming is becoming a significant player in the advertising landscape, especially with live sports.

The integration of ad tech and streaming is creating new opportunities for advertisers.

FAST channels are filling gaps in content availability, especially during the pandemic.

The economic model of content distribution is changing, with a shift towards digital.

Advertisers are increasingly recognizing the value of streaming platforms for reaching audiences.

The future of streaming will see more big-scale events and innovations in targeting and data usage.

The industry is still in its infancy, with much potential for growth and evolution.

Chapters

00:00 Introduction to Bill Condon and His Journey

06:34 The Rise of FAST and Streaming Television

12:21 The Evolution of Content Distribution

18:07 The Future of Streaming and Digital Advertising

32:05 Looking Ahead: Innovations in Streaming and Advertising

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By AdTechGod, The AdTech God

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