Today we chat with Ty Haney, founder of Outdoor Voices and now Try Your Best (TYB), a community rewards platform for brands and fans to connect and grow together, and Joggy, a clean, planet-based energy drink.

TYB here: tyb.xyz

00:00 Sports fan culture and suffering

02:36 The Big Dig and its impact on Bostonians

05:39 Gen-Z has regrets

10:42 Introducing Ty Haney and her ventures

14:46 TYB and the gamification of community building

16:58 Transitioning from physical and digital startups

25:19 Why Web3?

26:54 Evolving the Web3 onboarding process

29:52 The role of exclusivity in a community

36:33 The importance of data in brand engagement

38:50 Revenue models and brand partnerships

39:46 The demographics of TYB users

40:43 The evolving status of a Paris Hilton collectible

45:45 Becoming a valued community member

48:41 Maintaining exclusivity as a community grows

52:32 Founder Mode reactions

58:26 Mistakes made and lessons learned