This might surprise you, but most of us don’t know what we’re selling.  We think we’re selling a course or a group coaching package or a mastermind group… but we’re actually selling feelings.  People don’t buy cars, they buy status.  People don’t buy alarm systems, they buy peace of mind.  You may or may not have heard this advice before, but have you put it into action? In this episode, I walk you through 3 ways to use this advice in your content.

This might surprise you, but most of us don’t know what we’re selling. We think we’re selling a course or a group coaching package or a mastermind group… but we’re actually selling feelings. People don’t buy cars, they buy status. People don’t buy alarm systems, they buy peace of mind. You may or may not have heard this advice before, but have you put it into action? In this episode, I walk you through 3 ways to use this advice in your content.

This might surprise you, but most of us don’t know what we’re selling.&nbsp; We think we’re selling a course or a group coaching package or a mastermind group… but we’re actually selling feelings.&nbsp; People don’t buy cars, they buy status.&nbsp; People don’t buy alarm systems, they buy peace of mind.&nbsp; You may or may not have heard this advice before, but have you put it into action? In this episode, I walk you through 3 ways to use this advice in your content.&nbsp;

Ep 80 | Most don’t truly know what they’re selling.

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.”  Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content  and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

Business

Marketing

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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Ep 80 | Most don’t truly know what they’re selling.

Ep 80 | Most don’t truly know what they’re selling.

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