This might surprise you, but most of us don’t know what we’re selling. 

We think we’re selling a course or a group coaching package or a mastermind group… but we’re actually selling feelings. 

People don’t buy cars, they buy status. 

People don’t buy alarm systems, they buy peace of mind. 

You may or may not have heard this advice before, but have you put it into action?

In this episode, I walk you through 3 ways to use this advice in your content.