Zing Zang, the popular mixer most known for it's bloody mary and

margarita mixes, has now entered the canned cocktail space with a line

of spirit-based RTDs.

Today Harry and Sarah are joined by Brent Albertson, CEO of Zing Zang,

as we talk about the new launch, their innovation strategy, and more.

Show Starts in earnest: 02:30

---time-stamped contents---

00:00 intro - hilarious banter, technical difficulties.

02:30 SHOW STARTS: Brent Albertson of Zing Zang joins the call.

03:40 background on zing zang.

05:30 route-to-market for non-alc zang mixer.

06:30 rolling out rtd in a can.

06:45 behind decision to go spirit-based rtd.

08:20 introducing mango, with real puree.

08:40 behind decision to go it alone versus co-branding.

09:10 higher abv.

11:15 leveraging chain relationships, hiring team from within bev-alc.

13:00 on-premise plans?

14:00 can rtd price point.

14:30 distributor footprint.

15:00 sourcing the booze.

16:10 ownership/capital structure.

16:40 innovation strategy: start with the mix.

18:30 started with 2 skus, on-premise.

19:15 quality focus: marg mix took 17 tries to "get it right."

20:15 consumer expectations, market research findings.

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily