On the 81st episode of The Richard Robbins Show, I sit down with Katie Dempsey, CEO and Founder of Brand Ambition, a boutique marketing and branding creative agency. While her company helps anyone in search of a stronger online presence, she has found her niche in the real estate sphere, with 60% of her clientele in this industry while helping more than 450 agents since she started her company just 7 years ago.

Katie and Brand Ambition started focusing on real estate agents because, as she tells me, “For a long time, real estate agents were dependent on their brokerages for taking out expensive advertising on radio, tv spots, magazines, etc. ... but with the introduction of social media everything has changed. With social media, you have this free, 24-hour-a-day access to your client base.”

But the big question is: How do you properly use social media to further your business?