Download Michael’s Lifetime Referral System (LRS): https://richardrobbins.infusionsoft.app/app/form/april-22-2025-lrs-system---michael-waddell ▶️ Book a Coaching Discovery Call with Jaimie Robbins https://calendly.com/rri-coaching/coaching-information-call 🔗 Connect with Richard Robbins on Instagram https://www.instagram.com/richardlrobbins 🔗 Connect with Jaimie Robbins on Instagram https://www.instagram.com/jaimiesrobbins/ Connect with this week’s guest: Michael Waddell 💼✨ Website: https://www.michaelwaddell.ca/ Instagram: https://www.instagram.com/michaelwaddellrealestate/ Welcome back to The Richard Robbins Show! In this episode, Richard and Jaimie Robbins are joined by a truly inspiring guest — coaching member and top-producing real estate agent Michael Waddell from Edmonton, Alberta 🇨🇦.
Michael has taken his real estate business from 0 to 100+ deals using a unique and highly effective strategy that any agent can learn from. His success is built around two powerful pillars: 1️⃣ A Lifetime Referral System that creates long-term, loyal client relationships 2️⃣ A rock-solid Google review strategy that fuels his online reputation and drives new business like clockwork 📈
With 202 Google reviews (and counting!), Michael’s story is a masterclass in how to build trust at scale and stand out in a crowded market. In this episode, he pulls back the curtain on exactly how he did it — and how you can too.
🔑 Key Takeaways:
✔️ Michael’s journey into real estate and how he built a thriving business from the ground up ✔️The very first steps he took as a new agent to get traction ✔️How he transformed past clients into lifelong advocates who consistently send referrals ✔️The power of staying top of mind with small, meaningful gestures: ✍️ Handwritten notes 🎉 Client appreciation events 🎁 Personalized gifts ✔️Why Google reviews are one of the most powerful tools in his business ✔️His non-awkward approach to asking for reviews (and actually getting them!) ✔️The role of consistency, mindset, and intentionality in his long-term success
🏡 Key Takeaways for Real Estate Agents:
✔️ Build Your Referral Engine Start early. Focus on relationships over transactions. The Lifetime Referral System works when you treat clients like people, not paychecks.
✔️ Create Memorable Touchpoints Don’t just close the deal and disappear. Small acts like handwritten notes, check-in texts, or drop-by gifts make a big impact.
✔️ Master the Google Game Michael’s 202+ reviews are a magnet for new business. Learn his strategy for requesting reviews authentically — and why your online reputation matters now more than ever.
✔️ Be Consistent, Not Complicated Michael didn’t rely on flashy tactics. He doubled down on systems, stayed consistent, and made it easy for people to refer and review him.
✔️ Stand Out by Showing Up When you put care, intention, and effort into every client relationship, you become unforgettable — and referable.
After hearing Michael Waddell’s success, it’s clear RRI Coaching gives you the systems and support to build a referral-based business and grow with confidence. If you’re ready to level up and create a business by design, not by chance—RRI is for you. 💼 Subscribe for more real-world strategies from top agents, every week! #CoachingYouToGreatness
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