Mitch Prinstein examines how our popularity affects our success, our relationships, our happiness, and why we don't always want to be the most popular. Mitch is the John Van Seters Distinguished Professor of Psychology and Neuroscience and the director of clinical psychology at the University of North Carolina at Chapel Hill. He is the author of the book Popular: Finding Happiness and Success in a World That Cares Too Much About the Wrong Kinds of Relationships.