Hear Sarah Abood share her journey into financial services and how she headed the merger of the FPA and AFA to become the CEO of the newly formed FAAA.

Sarah discusses how she brought two longstanding organisations together and chats through the process of creating the FAAA brand to represent a united voice for the profession. Sarah relates the FAAA's involvement with QAR and their focus on the key issues facing consumers and advisers. She mentions the FAAA's continued support of video SOAs and how technology and data standards will play a key role in the path to the future. Finally, Sarah outlines the strategic priorities of the FAAA relating to policy, its members and consumers.