"The Economist".

A 15 minute edited highlight of our full-length conversation.

Bertrand Cesvet is the CEO of Sid Lee- a multidisciplinary, brand-building creative company with offices in Montreal, Toronto, New York, Paris, and Los Angeles.

He looks constantly to the future, is sensitive to the different needs of the people that works for him and sees the world through both the lens of the possible and the lens of the practical. He is a business builder, an author, a creator, a tennis player and a father.

Oh, and he says what he thinks.