Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.

This episode is with Alex Kubicek of Understory Weather, a Wisconsin-based weather analytics company (www.understoryweather.com).

Understory recently raised $7.5 million in new funding. The round was led by 4490 Ventures. Revolution’s Rise of the Rest Seed Fund also joined the round. Other existing investors include Monsanto Growth Ventures and Silicon Valley-based True Ventures.

In this episode, Alex talks about the challenges of raising capital for a hardware startup, going through accelerators including Gener8tor and Bolt, why the Midwest is an exciting place to build a startup, why actionable weather data is increasingly valuable, and much more.