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A number rarely tells the whole story. That's why leading Net Promoter companies ask customers to discuss their experiences in their own words.
Bain Fellow Fred Reichheld returns to the podcast to talk about the shortcomings of multiple-choice surveys, the power of verbatim feedback and some common customer service myths.
By Rob Markey, Bain & Company partner and customer experience expert4.9
4444 ratings
A number rarely tells the whole story. That's why leading Net Promoter companies ask customers to discuss their experiences in their own words.
Bain Fellow Fred Reichheld returns to the podcast to talk about the shortcomings of multiple-choice surveys, the power of verbatim feedback and some common customer service myths.

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