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In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech.
He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry.
00:00 Introduction to Giuseppe La Rocca and His Journey
05:52 Transitioning to Enterprise Partnerships at StackAdapt
12:13 Understanding Mid-Market vs. Enterprise Clients
18:11 The Future of StackAdapt and Industry Trends
24:07 The Importance of Positivity in Ad Tech
Learn more about your ad choices. Visit megaphone.fm/adchoices
5
2929 ratings
In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech.
He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry.
00:00 Introduction to Giuseppe La Rocca and His Journey
05:52 Transitioning to Enterprise Partnerships at StackAdapt
12:13 Understanding Mid-Market vs. Enterprise Clients
18:11 The Future of StackAdapt and Industry Trends
24:07 The Importance of Positivity in Ad Tech
Learn more about your ad choices. Visit megaphone.fm/adchoices
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