AdTechGod Pod

Ep. 83 Giuseppe La Rocca on Customer Outcomes, AI, and the Future of AdTech

Listen Later

In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech.

He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry.

Takeaways

  • Giuseppe La Rocca's journey reflects the importance of hard work and adaptability.
  • Building relationships and learning from mentors is crucial in career development.
  • Understanding customer needs is key to successful enterprise partnerships.
  • Mid-market clients often face high stakes in their advertising campaigns.
  • The convergence of AdTech and MarTech is shaping the future of digital advertising.
  • AI is becoming essential for improving programmatic trading efficiency.
  • Live sports are transitioning to CTV, presenting new opportunities and challenges.
  • Positivity and gratitude are vital for sustaining a career in ad tech.
  • The ad tech industry is undergoing significant changes, but innovation remains strong.
  • Collaboration and cross-functional teamwork are essential for addressing enterprise challenges.

    • Chapters

    00:00 Introduction to Giuseppe La Rocca and His Journey

    05:52 Transitioning to Enterprise Partnerships at StackAdapt

    12:13 Understanding Mid-Market vs. Enterprise Clients

    18:11 The Future of StackAdapt and Industry Trends

    24:07 The Importance of Positivity in Ad Tech

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    AdTechGod PodBy AdTechGod, The AdTech God
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    29 ratings

    More shows like AdTechGod Pod

    View all
    WSJ What’s News by The Wall Street Journal

    WSJ What’s News

    4,358 Listeners

    Odd Lots by Bloomberg

    Odd Lots

    1,784 Listeners

    Pivot by New York Magazine

    Pivot

    9,202 Listeners

    AdExchanger by AdExchanger Talks

    AdExchanger

    70 Listeners

    The Daily by The New York Times

    The Daily

    111,864 Listeners

    The Big Story by AdExchanger

    The Big Story

    42 Listeners

    The Journal. by The Wall Street Journal & Spotify Studios

    The Journal.

    5,937 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,397 Listeners

    Big Technology Podcast by Alex Kantrowitz

    Big Technology Podcast

    443 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,448 Listeners

    Marketecture: Get Smart. Fast. by Ari Paparo

    Marketecture: Get Smart. Fast.

    21 Listeners

    On with Kara Swisher by Vox Media

    On with Kara Swisher

    3,345 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,127 Listeners

    Open Market by Joe Zappa & Eric Franchi

    Open Market

    10 Listeners

    The Monopoly Report by Alan Chapell

    The Monopoly Report

    0 Listeners