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Today the gang speaks with Northeast hard seltzer sensation Willie's Superbrew co-founder and CEO Nico Enriquez about the brand's start, last year's challenges, their re-branding, and more.
Show Starts in earnest: 13:15
---time-stamped contents---
00:00 intro - hilarious banter, technical difficulties. Baby watch 2022, jordan is having a baby.
13:15 SHOW STARTS: Nico joins the podcast.
15:30 willie's origin story.
17:45 challenges of 2021 with seltzer saturation - greg owsley and lee schill join team for re-branding.
20:00 getting hits in chains and elsewhere. filling out east coast.
21:00 flavor and soul.
22:30 taking a look at new packaging.
24:45 current trends.
25:45 why lemonade/tea flavor?
26:15 beach aid.
29:45 how to test new flavors?
31:15 challenge of northeast: crowded and indie-driven account base.
33:00 draft and on-premise.
35:00 too much seltzer in NE.
36:30 all about flavor.
37:30 distributor network.
37:45 ginger burns.
40:30 more on expansion plans.
40:45 c-stores?
42:45 postscript: jenn and harry talk superbowl ads, flavortown and bl next.
---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.
-Podcast Hotline: Text or call Harry in confidence at: (262) 345-2501
-Audio/Video feeds at https://linktr.ee/beernet
-Articles referenced at beernet.com
-Twitter / IG / TikTok: @beerbizdaily
By Harry Schuhmacher4.9
2222 ratings
Today the gang speaks with Northeast hard seltzer sensation Willie's Superbrew co-founder and CEO Nico Enriquez about the brand's start, last year's challenges, their re-branding, and more.
Show Starts in earnest: 13:15
---time-stamped contents---
00:00 intro - hilarious banter, technical difficulties. Baby watch 2022, jordan is having a baby.
13:15 SHOW STARTS: Nico joins the podcast.
15:30 willie's origin story.
17:45 challenges of 2021 with seltzer saturation - greg owsley and lee schill join team for re-branding.
20:00 getting hits in chains and elsewhere. filling out east coast.
21:00 flavor and soul.
22:30 taking a look at new packaging.
24:45 current trends.
25:45 why lemonade/tea flavor?
26:15 beach aid.
29:45 how to test new flavors?
31:15 challenge of northeast: crowded and indie-driven account base.
33:00 draft and on-premise.
35:00 too much seltzer in NE.
36:30 all about flavor.
37:30 distributor network.
37:45 ginger burns.
40:30 more on expansion plans.
40:45 c-stores?
42:45 postscript: jenn and harry talk superbowl ads, flavortown and bl next.
---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.
-Podcast Hotline: Text or call Harry in confidence at: (262) 345-2501
-Audio/Video feeds at https://linktr.ee/beernet
-Articles referenced at beernet.com
-Twitter / IG / TikTok: @beerbizdaily

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