Employees need to see the fundamental connection between the work they do every day and its impact on customers. They must experience firsthand the deep satisfaction of earning their customers’ heartfelt gratitude and loyalty. If they don’t, then their jobs are just jobs—they may do as they’re told, but they won’t bring much energy, enthusiasm or creativity to the workplace.

In this Net Promoter System Podcast short, Rob Markey explains how companies can create an environment where employees bring their best to work every day on behalf of the company.

Learn more: Energetic, Enthusiastic and Creative