Today the gang speaks with the founders of BeatBox/Future Proof, the wine-based party punch in tetrapak. Most famously in pop culture, Beatbox was seed-funded by Mark Cuban with a million dollars on Shark Tank.  Today we speak with BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad Schultz about their extraordinary growth. 

Show starts in earnest:  03:00

---time-stamped contents---

00:00 intro - hilarious banter, technical difficulties. 

03:00 show starts:  beatbox founders join. 

04:15 recap of last year and tune-up. 

05:15 most important metric is velocity/acct.  beatbox repeats are up. 

11:30 on-premise velocity faster than off-premise on limited acct base. 

12:30 beer distribution partners.  ab one, others. 

14:30 beatbox zero sugar. 

17:30 leveraging gopuff and retail relationships and homegrown data. 

19:30 creating a community online.  

21:30 dtc business.

24:30 raising capital. 

27:15 the checkout rack. 

28:45 channel mix. 

30:30 advantages of tetra pak.

33:00 focusing on what works: the goated party punch. 

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

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