Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Jeffrey Harris of Springbig which makes customer-loyalty, rewards, and communications software for cannabis dispensaries.

Springbig raised $5 million of Series A venture funding in a deal led by Altitude Investment Management. Green Acre Capital and The ArcView Group also participated in the round.

In this episode, Jeffrey talks about how the company opportunistically pivoted toward building software for the cannabis market, why finding a lead investor is so critical, being vulnerable and asking for help, resources for finding funding in the cannabis space, and more.