In this conversation, Barb and Chelsea discuss the power of building relationships and strategies on social media. They share their personal experience of meeting and developing a deep friendship through Snapchat. They emphasize the importance of trust and authenticity in building relationships online. They also provide practical tips for creating conversations and engagement on social media platforms. Chelsea introduces her framework for creating content, which focuses on tailoring the message to the audience, being relatable, and developing an un-copy-pastable brand.

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Takeaways

• Building authentic relationships is possible through social media platforms.
• Social media is an extension of your database and a way to check in on and engage with your network.
• Tailor your message to your audience and make it relatable to establish trust.
• Engage thoughtfully with your audience's content to create conversations and build relationships.
• Create content that is tailored, relatable, un-copy-pastable, strategically structured, and timeless.

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Connect with Barb Betts
Instagram: @barbbetts
Linkedin: @barbbetts
Facebook: @barbarambetts
YouTube: youtube/@barbbetts
Website: www.barbbetts.com

Barb Betts is a keynote speaker, CEO, and author who teaches leaders and professionals how to drive growth through authentic, trust-based relationships. With over 23 years of success building multi-million-dollar businesses and leading top-performing sales teams, Barb brings real-world experience and a proven approach to human connection in business.

A respected industry leader for more than a decade within the largest trade association in North America, she offers powerful insight into how relationships fuel performance, retention, and results. Barb has worked with top organizations including Fidelity, Fairway Mortgage, Horsepower Brands, LVMH, and Thelios.

Her high-energy, actionable keynotes inspire professionals to connect with confidence, lead with authenticity, and transform how they do business—proving that relationships aren’t just a soft skill, they’re your greatest advantage.