Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Debbie Wei Mullin of Copper Cow Coffee.

Copper Cow makes an "elevated" Vietnamese coffee product for consumers and retailers. The Company raised $2.48 million in a deal led by Silverton Partners. ChinaRock Capital Management, Montage Ventures, Victress Capital, Amplifyher Ventures, Social Starts and 500 Startups also participated.

In this episode, Debbie talks about how fundraising is like finding a needle in a haystack, the metric of "100 meetings per $1M raised," leaning on other founders for investor leads, the Company's debut at the Fancy Food Show, why it's important to maintain confidence that the round will close, and more.

This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Learn more at www.foundersuite.com.