Event Marketing: Redefined

Ep 88 | How to Create and Measure Pipeline Impact at Your Trade Shows


Listen Later

In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer’s agenda.

But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped.

Matt Kleinrock, CEO of Rockway Exhibits + Events, sees this challenge as an opportunity to innovate and enhance trade show strategies. That’s why, in this episode, he’ll break down actionable strategies and measurable outcomes to help you maximize the impact of your trade shows.

What he’ll cover:

✅ Innovative approaches to drive leads, partnerships, and net new deals at trade shows.
✅ Insightful methods for accelerating deals and revitalizing customer engagement.
✅ Tips on evaluating your trade show ROI and ROO effectively.

Expect to leave with a toolkit of strategies that will transform how you approach trade shows, ensuring every event is a strategic, revenue-generating opportunity.

Don’t miss out!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

...more
View all episodesView all episodes
Download on the App Store

Event Marketing: RedefinedBy Matt Kleinrock

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

15 ratings


More shows like Event Marketing: Redefined

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,437 Listeners

Up First from NPR by NPR

Up First from NPR

56,419 Listeners

Oprah's Super Soul by Oprah

Oprah's Super Soul

31,966 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,716 Listeners

The Toast by Dear Media

The Toast

33,375 Listeners

Giggly Squad by Hannah Berner & Paige DeSorbo

Giggly Squad

14,972 Listeners

Money Rehab with Nicole Lapin by Money News Network

Money Rehab with Nicole Lapin

1,688 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,803 Listeners

Checked In with Splash by Splash

Checked In with Splash

20 Listeners