Event Marketing: Redefined

Ep 88 | How to Create and Measure Pipeline Impact at Your Trade Shows


Listen Later

In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer’s agenda.

But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped.

Matt Kleinrock, CEO of Rockway Exhibits + Events, sees this challenge as an opportunity to innovate and enhance trade show strategies. That’s why, in this episode, he’ll break down actionable strategies and measurable outcomes to help you maximize the impact of your trade shows.

What he’ll cover:

✅ Innovative approaches to drive leads, partnerships, and net new deals at trade shows.
✅ Insightful methods for accelerating deals and revitalizing customer engagement.
✅ Tips on evaluating your trade show ROI and ROO effectively.

Expect to leave with a toolkit of strategies that will transform how you approach trade shows, ensuring every event is a strategic, revenue-generating opportunity.

Don’t miss out!

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/ 

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined  

...more
View all episodesView all episodes
Download on the App Store

Event Marketing: RedefinedBy Matt Kleinrock

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

11 ratings


More shows like Event Marketing: Redefined

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,440 Listeners

Pod Save America by Crooked Media

Pod Save America

86,827 Listeners

The Daily by The New York Times

The Daily

111,119 Listeners

Crime Junkie by audiochuck

Crime Junkie

367,519 Listeners

Great Events by Cvent

Great Events

24 Listeners

Giggly Squad by Hannah Berner & Paige DeSorbo

Giggly Squad

14,872 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,940 Listeners

Better Events by Better Events Pod

Better Events

30 Listeners

The Wirecutter Show by The New York Times

The Wirecutter Show

1,106 Listeners