Today Jenn and Harry are joined by Josh Landan of Ashland Hard Seltzer and now Wings & Arrow.  Josh was the founder of Saint Archer Brewing Co. which he sold to Molson Coors, and later Harland Brewing Co.

Show starts in earnest: 05:50

----time-stamped contents----

00:00 intro - hilarious banter, technical difficulties, harry buys cookies for his young tenants, jenn teases the bro bus, tree falls, etc.

05:50 Show starts: Josh joins the call. 

07:00 why put parent brand/holding co wings and arrow over ashland and voyager?

11:30 built to sell? 

14:00 raising capital - expanding voice with celebrities / influencers. 

16:20 differentiating factors. 

18:40 viewing distribs strategically.

20:45 getting distrib network right is "everything". 

22:45 cali and az markets. 

23:30 going deep rather than wide. 

24:20 no taproom for seltzer. 

27:30 mc sale $? coy, but...

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily