You don’t have to be a rocket scientist to break into the food and beverage business… but it doesn’t hurt. Just ask Kurt Seidensticker.

A former NASA aerospace engineer, Seidensticker is the founder and CEO of Vital Proteins, a fast-growing brand immersed in a hot trend: ingestible collagen. An avid runner who was drawn to the recovery benefits of collagen, his path from space shuttles to grocery store aisles was two decades in the making, bisected by a successful career as a digital strategy consult