Eugeny Prudchyenko is the co-founder and CEO of EvoShare, an innovative cashback rewards platform that allows people to save for retirement while shopping online or locally. EvoShare is unique in that it encourages consumers to do what they do best—spend money—while also helping them to save by giving cashback rewards toward things like their 401(k), 403(b), HSA, and brokerage accounts.

Listen in as Eugeny shares how the idea for EvoShare was sparked by a billboard, how the company overcame the challenges they faced due to ERISA, and how EvoShare creates a unique alignment between spending and saving. You’ll learn how there is a growing demand for EvoShare in the wealth management space and what Eugeny believes will happen if the 401(k) industry doesn’t start to embrace new technologies.