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In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience.
00:00 Introduction to AdTech and Edina's Journey
08:20 The Evolution of Client Relationships and Data Utilization
15:39 Retail Media and the Future of Commerce
20:28 Personal Brand Loyalty and Consumer Experience
Learn more about your ad choices. Visit megaphone.fm/adchoices
5
2929 ratings
In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience.
00:00 Introduction to AdTech and Edina's Journey
08:20 The Evolution of Client Relationships and Data Utilization
15:39 Retail Media and the Future of Commerce
20:28 Personal Brand Loyalty and Consumer Experience
Learn more about your ad choices. Visit megaphone.fm/adchoices
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